The Babywit Story


Babywit was founded by a stay-at-home mom with a sense of humor who refused to resign herself to dressing her daughter in bland T-shirts covered in bears or other equally uninteresting creatures. In 2003, with the birth of her first child, Rosalee Rester launched, a company that designs baby T-shirts with an adult sensibility.

Babywit creates quirky, eclectic T-shirts that show the world your baby has serious style. We have the largest collection of comic infant and toddler T-shirts on the Internet. We were tired of seeing cute rainbows, hearts and bears on baby shirts. Especially bears. We hated bears. 

We print on US made blanks (with the exception of our organic baby onesies by Gerber**.) They cost us twice as much, but they're made in a sweatshop-free environment and are of better quality than anything else we've tested. Plus, both the solid black baby bodysuits and raglan-sleeved toddler shirts are tragically hip. We hand-press our T-shirts using retro iron-on transfers. (Those of us who lived through the 70's will remember the decal shops in the local shopping mall.) Our transfers are made in the US using screen printing inks.

Our hipster toddler clothes include a wide assortment of nontraditional designs that you will be hard pressed to find anywhere else. Portlandia even features Babywit's Sonic Youth and Billy Bragg shirts in their Squiggleman episode! 

Be sure to check out the most comfortable baby outfit on the planet (and stylish too!) Tender Wonder Rompers, designed by Rosalee Rester, makes the best new mom gifts. It is like a onesie with a butt flap and has no snaps, no zippers, no velcro, no buttons, no elastic and no hassle.

All Tender Wonder branded clothing is manufactured locally in Portland, Oregon.

Baby Wit LLC is a small, Portland, Oregon-based woman owned company. We proudly pay our taxes, and despite the ill-advised humor, are generally nice people.

**We recently added Gerber Onesies to our website in the newborn  and 0-3 mo size because the word Onesies is the most often used search term in our industry but we are legally not allowed to use the word Onesie except in reference to Gerber Onesies as they hold the trademark for this term. Although they are manufactured overseas, the ones we carry are made from Organic Cotton.

Rosalee Rester making your t-shirts. If you are interested in Rosalee Rester’s art and clothing designs check out her blog and Instagram.

Rosalee Making T-shirts

You May Not Be Cool, But Your Baby Can Be