Baby Wit | About Us

the baby wit story was founded by a stay-at-home mom with a sense of humor who refused to resign herself to dressing her daughter in bland T-shirts covered in bears or other equally uninteresting creatures.

background creates quirky, eclectic T-shirts that show the world your baby has serious style. We have the largest collection of comic infant and toddler T-shirts on the Internet. We were tired of seeing cute rainbows, hearts and bears on baby shirts. Especially bears. We hated bears. And so, in 2003, Rosalee started, a company that designs baby T-shirts with an adult sensibility.

Our T-shirts are made by American Apparel. They cost us a little more, but they're made in a sweatshop-free environment and are of better quality than anything else we've tested. (Plus, both the black infant tees and raglan-sleeved toddler shirts are tragically hip.) We hand-press our T-shirts using retro iron-on transfers. (Those of us who lived through the 70's will remember the decal shops in the local shopping mall.)

Rosalee Rester launched an eco-friendly line of infant and toddler clothing that is made from sustainable fabrics and is hand printed using non-toxic water based inks. Everything is cut, sewn and printed right here in Portland, OR. Also, check out the new Tender Wonder line...sustainable fabrics and no snaps or zippers making it the most comfy baby outfit on the planet!

Rosalee and Jennifer

This is a picture taken on the front porch of Amy McMullen's home on Sauvie Island with my good friend Jennifer McMullen of Dishy Duds. Photo credited to Rebecca Darco, once my right hand woman, now online Marketing Manager at Pacifica.