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Baby Wit | About Us

the baby wit story

babywit.com was founded by a stay-at-home mom with a sense of humor who refused to resign herself to dressing her daughter in bland T-shirts covered in bears or other equally uninteresting creatures.

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babywit.com creates quirky, eclectic T-shirts that show the world your baby has serious style. We have the largest collection of comic infant and toddler T-shirts on the Internet. We were tired of seeing cute rainbows, hearts and bears on baby shirts. Especially bears. We hated bears. And so, in 2003, Rosalee started babywit.com, a company that designs baby T-shirts with an adult sensibility.

Our T-shirts are made by American Apparel. They cost us a little more, but they're made in a sweatshop-free environment and are of better quality than anything else we've tested. (Plus, both the black infant tees and raglan-sleeved toddler shirts are tragically hip.) We hand-press our T-shirts using retro iron-on transfers. (Those of us who lived through the 70's will remember the decal shops in the local shopping mall.)

Our hipster toddler clothes include a wide assortment of designs you cannot find anywhere else. Portlandia even features Baby Wit's Sonic Youth and Billy Bragg shirts in their Squiggleman episode! 

All Baby Wit branded clothing is manufactured locally in Portland, Oregon.

Rosalee Rester launched an eco-friendly line of infant and toddler clothing that is made from sustainable fabrics and is hand printed using non-toxic water based inks. Everything is cut, sewn and printed right here in Portland, OR. 

Be sure to check out the most comfortable baby outfit on the planet (and hip too!) Tender Wondersuits, designed by Rosalee Rester, makes the best new mom gifts. It is an all-in-one outfit with no snaps, no zippers, no velcro, no buttons, no elastic and no hassle.

Baby Wit LLC is a small, Portland, Oregon-based woman owned company. We proudly pay our taxes, and despite the ill-advised humor, are generally nice people.

Rosalee and Jennifer

This is a picture taken on the front porch of Amy McMullen's home on Sauvie Island with my good friend Jennifer McMullen of Dishy Duds. Photo credited to Rebecca Darco, once my right hand woman, now online Marketing Manager at Pacifica.