Our Story

Mural Of Girls Playing Punk Rock

Back Wall Mural At Our Warehouse by Klutch

 

What We Do

We print unique graphics onto infant, toddler and adult clothing that allows you to throw your  individuality and fun into all that parenting you do. It also makes gift giving way more personal. 

We carry unisex baby clothing and gender specific clothing. 

We let you mix it up. Does your tot love wear black on the outside cause that’s how they feel on the inside? Almost every design comes with black baby clothes options.

Our adult shirts come in unisex and a women’s cut and heck yes, we carry pink shirts for men!

All our apparel is made in the USA. We have our transfers screened in the USA and then press our art onto apparel in Portland Oregon. Our transfers are made from plastisol free screen printing inks. 

Our Story

Rosalee Rester sat in the parking lot of Ebay prepping for her job interview by emptying her breasts. She was late. Her brain trying to work through a fog of sleep deprivation, latching on issues, colic and baby poop, could not muster the much needed vocabulary and enthusiasm to secure a position as a product manager in the myEbay tools department. 

She began searching for something she could do from home and saw an opening in the baby clothing market for hip baby clothes. It was 2003 and she ran with it. 

Rosalee and her then husband moved into his parent's basement in Prescott Arizona for the summer while she built out her website and he wrote his first novel

She called Bang On in Canada to ask if she could put their Ramones, Bowie, Blondie, Smiths, Clash & Kraftwerk decals on baby shirts.

 

The Smiths Onesie Meat Is Murder In Star Telegram
 
The Smiths Baby Shirt in Star Telegram
 
Bust Magazine Ramones T-shirt Babywit.com
The Ramones Baby Bodysuit in Bust.
 
David Bowie Onesie 7x7 magazine babywit.com
 
David Bowie Onesie in 7 x 7 Magazine
 
Buzzfeed Cool Baby Onesies Babywit.com
Jon Stewart Bodysuit by Reckon in Buzzfeed
 

She called American Apparel in LA because she'd never seen blanks that fit so well and were made in the USA.

Rosalee called her favorite zine artists including Trina Robbins, Kieron Dwyer, Steven Weissman, Bill Griffith, Luster Kaboom, Meomi, Damned Dollies, Cole Gerst, Leia Bell and Dave Warnke to ask if she could put their art on her baby blanks.

She took out $500 from her credit cart to purchase a used HIX heat press, some Bang On Transfers, an Epson 980 Inkjet printer, transfer paper and American Apparel blanks. She launched www.babywit.com in Sept of 2003 and in 2004 Baby Wit hired its first employee. Growth was exponential.

In 2005 she created baby bedding and baby toddler clothing made from decidedly uncute, nontraditional fabrics.

Baby Wit created licensing agreements with Sonic Youth, Billy Bragg, Alice Donut, Antony & The Johnsons, DOA, Thin White Rope, Flop and Jimi Hendrix.

Sonic Youth Shirt Bundle Magazine www.babywit.com
Sonic Youth Baby & Toddler Shirts & Garage Band Toddler Dress in Bundle.
 

 

Billy Bragg tank top & Sonic Youth shirt featured on Portlandia's Squiggleman episode

Billy Bragg and Sonic Youth Shirts By Baby Wit on Portlandia Squiggleman

 Angus shirt on the Bitch List in Bitch Magazine

Baby Wit in the Washington Express

Infinity Skull Baby Sheets and Stinky/Cranky Mom & Baby Set Featured in Washington Express.

 Article from Washington Express about cool baby clothes.

We got political.

 Nixon Baby Tank Top & I Already Know More Than The President Baby Bodysuit in the Washington Express

ocweeklysm.jpg

Obama Rama in the OC Weekly

Article from the Daily on Punk Rock Moms

President Poopyhead & Question Authority in the Chicago Tribune.

In 2006 she launched her water-based screen printed line Light & Gravity, based on Cradle to Cradle development. Each piece was sourced with organic cotton milled in the USA, hand-printed using water based inks and only used fasteners that could compost (wooden buttons.)

In 2008 she created a romper without any snaps, zippers or other annoying fasteners that she named Yanker®.

Baby wearing Yankers Romper

 

Ten years earlier Rosalee had a lot of people laugh at her for putting Angus on a baby onesie but in 2014 Ramones baby onesies had become passe. It was time to move in a different direction.

Picture of vintage doll printed on black skirt

Picture of Our Custom Printed Tube Skirts.

Custom Work

What makes our brand so unique is that we don't just print on t-shirts, we also design clothing. 

We create fashion that helps people recover from dissociative disorders. We work directly with customers who want to create their own personas.

Think mismatched Garanimals covered in offbeat art, non-repeating patterns, and collages. Consider us more of a therapy session to recover yourself rather than shopping spree to dull the pain of trying to hide your weird, bold and eccentric self.

This means you can call or email us to tell us about your deep love of four legged animals or vinyl or Steve Buscemi or the Steel bridge and we can print and sew your love into a dress, or pant, or skirt, or shirt in your size and a matching romper or pants for your baby.

We carry tons of designer fabrics that you can choose and hand press our own retro designs onto fabric right here in our studio. Our custom apparel includes a sheath dress, a tube skirt, baggy overalls, baby harem pants, baby leggings and baby dresses. 

This experience is unique in how it imagines and creates the pieces you wear and the level of customer participation in the making of your own garments. Reach out if you'd like to learn more.

We are a small, Portland, Oregon-based woman owned company. We proudly pay our taxes, and despite the ill-advised humor, are generally nice people. 

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